What are the design points of tag coated paper?

The design of the tag coated paper involves several aspects to ensure that the tag is both beautiful and practical, while meeting the needs of product information and brand promotion. Here are some key design takeaways:

1. Content design

Basic information: The tag must contain the company name, address, contact phone number, postal code and other basic information for consumers to contact or inquire.

Ingredient description and washing guidance: For clothing and other products, the tag also needs to be marked with detailed ingredient description and washing guidance, especially for down jackets, shapewear and other special clothing, need to be marked with more detailed instructions for use.

Additional information: According to the characteristics of the product, bar codes, certification ICONS, anti-counterfeiting labels, etc., can be added to enhance the credibility and security of the product. In addition, warm words of thanks can also enhance the purchasing experience of consumers.

2. Material selection

Coated paper features: coated paper surface smooth, high whiteness, good ink-absorbing inking performance, suitable for printing rich colors, fine details of the design. However, it is also necessary to pay attention to its shortcomings such as reduced performance after encountering tide and not suitable for long-term preservation.

Thickness and gram weight: According to product positioning and demand to choose the appropriate paper thickness and gram weight, such as high-end clothing tags can choose thicker coated paper to enhance the sense of grade.

3. Shape design

General and shaped: the shape of the tag is generally rectangular or square, but it can also be adjusted to circular, heart-shaped and other shaped tags according to design needs to increase interest and attractiveness.

Size and proportion: Reasonable design of the size and length and width ratio of the tag to ensure that it is both beautiful and practical, easy for consumers to read and carry.

4. Color and printing process

Color matching: Choose the right color matching scheme according to the product characteristics and brand image to ensure that the tag is bright, full and coordinated with the product.

Printing process: The use of multi-color printing, hot gold, hot silver, UV and other special printing process to enhance the visual effect and grade sense of the tag. At the same time, pay attention to control the color deviation and detail processing in the printing process.

5. Text and graphic design

Text design: The text should be clear and easy to read and have a certain sense of design, avoid the use of system words to avoid problems such as white nodes in the interleaving of strokes. Text and graphics should be placed relatively centrally to create rhythm and hierarchy.

Graphic design: Graphics should have vivid and unique characteristics to attract the attention of consumers. At the same time, graphics should be coordinated with text content to convey the complete product information.

6. Both practicality and aesthetics

In the design of the tag, we should not only pay attention to its beauty to attract the eye of consumers, but also fully consider its practicality, such as the clear communication of information, the durability of the material, etc., to ensure that the tag can really play a role in promoting the product and enhancing the brand image.

In summary, the design points of the tag coated paper include content design, material selection, shape design, color and printing process, as well as text and graphic design. Through comprehensive consideration of these points can be designed both beautiful and practical tag to meet the needs of product information and brand publicity.